I'm Buket Uygur, a Senior Brand & Campaign Art Director from Istanbul, based in Brooklyn. For nearly two decades, I've worked across agency, in-house, and independent practice: as Creative Partner at Wasistdas in Istanbul, where I was responsible for all creative output and grew the team from 2 to 7; as founder of my own studio, Pilav; and in New York, where I executed one of the broadest individual creative scopes on Optimum's nationwide rebrand across 30+ U.S. markets..

I'm thrilled to conceive and pitch big ideas, and just as interested in building the systems that let them ship consistently at scale. My work spans 360 campaigns, brand identities, print and packaging, and e-commerce, for clients across entertainment, telecom, hospitality, fashion, and consumer goods, including four years as the solo designer for National Concerts on events at Carnegie Hall and other venues.

I build my own things, too. I founded whywhy NYC, a direct-to-consumer 14K gold jewelry brand and modular charm system, where I own every creative, product, and business function. I trained at Mimar Sinan Fine Arts University in Istanbul.

Areas of Expertise

Art Direction
Brand Systems & Visual Identity
Campaign Design
Creative Strategy
Concept Development Storytelling
Typography & Layout
Print & Packaging
E-Commerce & Digital Design Figma
Adobe Creative Suite
AI-Assisted Design Workflows Executive Presentation Design Leadership & Team Direction Video Editing